About Us

Lotus Flower

The Story of SEN

SEN was conceived in Orange County, CA in 2017. It was founded by three first-generation Asian American sisters who wanted to create truly clean cosmetics after finding that many "clean" brands were greenwashing their not-so-clean products.

After 3 years of research and development, SEN officially launched in January 2020 with cruelty-free products formulated according to European Union (EU) regulations, meaning that all of our cosmetics are free of 1,328 toxic chemicals.

To date, the U.S. has only banned 11 chemicals from cosmetics.
SEN goes above and beyond to ensure that YOU get the healthiest ingredients for your skin, because we genuinely CARE about your well-being. 

The Meaning of SEN

The name "SEN" is derived from the Vietnamese term "hoa sen" which means lotus flower. In the Vietnamese culture, the lotus represents purity, enlightenment, hope and strength - all characteristics that our sisterhood strives to cultivate within ourselves and our community.